1:00
Lead: Denny Hecker raids: cut to correspondent, interviews
2:00
Denny Hecker raids continued: two more interviews, cut to correspondent
3:00
Cut back to desk, online coverage of Denny Hecker raids; Peeping Tom story, brief interview; back to desk, engineering professor’s death
4:00
Engineering professor’s death continued: interview; H1N1 victims in Minnesota
5:00
Leads: thief robs church, school bus arson, tornadoes; ads: Pawn America
6:00
Pawn America, Herberger’s, Fleet Farm
7:00
Travel Wisconsin, Herberger’s, Mercury
8:00
Back to news desk: tornadoes, correspondent, pictures, back to desk
9:00
Pictures of tornadoes; school bus arson, interview
10:00
School bus arson continued, pictures; church robbery, in-house correspondent, interview
11:00
Church robbery continued
12:00
Church robbery continued; back to in-house correspondent; back to desk; drunk driving crash; price of jail time, plan to charge inmates daily fee
13:00
Mayo clinic at the Mall of America, footage; shuttle mission aborted, footage
14:00
Weather: severe weather, tornadoes in southern Minnesota
15:00
Weather continued, temperatures, current conditions
16:00
Weather continued, forecast, satellite, tomorrow’s weather
17:00
Weather continued, forecast; return to desk; lead: sports, Vikings
18:00
Ads: Nightline, Dairy Queen, Hom, Do
19:00
Do, JC Penny, Alltel
20:00
Sleep Express/Hom, Men’s Warehouse
21:00
Coit; back to desk, sports, Brett Favre, state of Vikings address
22:00
Sports continued, Twins
23:00
Sports continued, “Twins Insider,” Timberwolves
24:00
Ads: Menards, Slumberland
25:00
Arby’s, Hyundai
26:00
Marshall’s, Qwest
27:00
Spire, Slumberland, back to desk, lottery numbers
28:00
Weather: severe. End broadcast
This news broadcast made frequent use of teasers, both at the top of the show, as well as before commercial breaks, in order to entice portions of the audience into remaining on that channel. I had my media class do this same activity this spring. One thing that we noticed as a class, and I saw it again here, was that the teasers are always in reverse order of how they will appear on the program. This is doubtlessly designed in order to hold the audience for the longest possible time. Major stories followed a predictable pattern in which the story began at the news desk, was bounced to a correspondent in the field, who then brought additional images and interviews. At the conclusion of each story, this folded back into itself, as the viewer is brought first back to the correspondent, then back to the news desk. This gives a sense of layers of information, each step out taking the viewer one step closer to the story. I found it interesting that the anchors played up the church robbery the way they did, obviously playing on the additional outrage implied being that the target of the robbery was the church. One thing that struck me was the lack of banter between the anchors. When I logged the news with my juniors and seniors, we recorded over a full minute of banter. Time was perhaps cut short due to the extra attention afforded the tornadoes in southern Minnesota.
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1 comment:
Adam!
Interesting to note the "teasers" in your news analysis. I found similar "teasers" in my news broadacast, and i find it incredibly interesting to note what news stations (or whoever) consider "news", think will hold the audience's attention, and what is left out. The teaser that kept being repeated for "after the break", was, coincidentally, about a woman in CA who had a black bear in her backyard who was tranquilized and safely released back into the wild. Seriously, who cares? What about the recession we're in? What about the war we initiated? What is going on here?! Ugh....
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